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E.l.f. Cosmetics Taps Rebecca Black for a New Campaign 

‘The Many-Trick Pony’ campaign highlights the multiple abilities of the Halo Glow Liquid Filter.

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By: Rachel Klemovitch

Assistant Editor

E.l.f. Cosmetics launched a new campaign starring its multi-hyphenate, multi-talented, multi-tasker, Halo Glow Liquid Filter. 

This campaign takes a comedic twist with singer, songwriter, and DJ Rebecca Black, voicing the “The Many-Trick Pony” talking horse. 

The clever and comedic spot stops the music, disrupting a perfectly ordinary and expected beauty commercial. E.l.f.’s talking pony is out to prove that there is more sparkle behind Halo Glow Liquid Filter than meets the eye.

Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty, said, 

“When it comes to Halo Glow Liquid Filter, they include cruelty free, accessibility and being the greatest glow booster you’ve ever seen. ‘The Many-Trick Pony’ is our rally to unapologetically live your bold truths – and an e.l.f.ing hilarious excuse to make a horse talk. We’re not being shy that Halo Glow Liquid Filter can shine in a thousand ways—and you don’t need anyone’s permission to do it.”

The Halo Glow Liquid Filter is designed to be worn in so many ways—as a glowy base, mixed with foundation, a highlighter, or even solo for a filter-like finish.

“The Many-Trick Pony” campaign is live across digital platforms including Hulu, Amazon, Peacock, Tubi, and e.l.f.’s owned channels. 

The video is part of a broader content ecosystem including out-of-home and social media throughout the U.S., U.K., and Canada. The campaign was created with creative agency partner Mischief.

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